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Cesar’s Cakes & Cafe
San Diego
Order a cake
Warm editorial
Food, hospitality, anywhere the room matters more than the price list.
Serif headlines, generous space, photography doing the selling.
Mocked up here for Cesar's Cakes & Cafe.
Work
What exists so far.
I'll say the awkward part first: no client site has launched yet. So this page isn't a wall of logos, because I'd have to invent them. It's the actual work — five design directions built and running, one real business rebuilt end to end, and the site you're reading, which is the reference build for everything above.
Five directions
Every build starts in one of these. Two businesses on the same street cannot end up with the same page, because they don't start from the same place.
ELITE SD INC.(619) 555-0142
MORE LEADS.
LESS NOISE.
LESS NOISE.
Strategy · Media · Creative
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Services
Work
Contact
Bold local
High-intent trades, where somebody is deciding in about twenty seconds.
One message, type big enough to read at arm's length, the phone number impossible to miss.
Mocked up here for Elite SD Inc.
K.S. Ares
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Quiet premium dark
Consultancies and studios selling judgement rather than a product.
Restraint is the signal. Almost nothing on screen, and all of it deliberate.
Mocked up here for K.S. Ares.
CertifiedInsured1-on-1San Diego
Essential Movement Co.
Move without pain.
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First visit
Print-tech
Technical services and anything with a spec sheet behind it.
Mono labels, hard rules, density that reads as competence rather than clutter.
Mocked up here for Essential Movement Co.
Bayside Landscape
Landscape & hardscape · San Diego
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Photo-led
Landscaping, renovation, installation — where the finished work is the argument.
Full-bleed imagery, proof before persuasion.
Mocked up here for Bayside Landscape Co.
Tall Drink Rainwater Harvesting
A real business outside Austin, featured on HGTV, running a site built in 2015 with no phone number on the homepage and no button to press. I rebuilt it end to end — same facts, same phone number, same episode, reordered so the things that win the job come first.
The before/after is on the homepage, and you can drag it yourself. See the comparison →
This site
The page you're on is the reference build. Everything a client site gets, this got first — which is the only honest way to show you the standard before there's a portfolio.
No page builder, no plugin stack, no database. Hand-written, served from Cloudflare's edge. Nothing here breaks on its own, because there's nothing running that could.
1HTML file per page
220 KBOver the wire
0Frameworks
0Build steps
Want to see yours?
I'll build your homepage first, and you'll see it before you pay anything.